H&M's New Recycling Program

[image via triplepundit.com]

H&M, formerly in trouble with for its use of fur as well as "sweatshop like" conditions, has decided to redeem itself to the community by addressing the problem of "waste couture." Waste couture refers to the problem of consumers buying lots of clothing each season only to throw them away when the next season or next trend comes along. H&M's new iCollect Recycling Program, starting in February 2013, accepts old clothing in return for discount vouchers: a win-win situation.

This is especially exciting to hear in light of H&M's formerly huge contribution to waste couture. H&M would routinely throw out their unsold clothing but NOT ONLY would the clothing go straight to the trash, and not to needy homeless people, but the clothing would be ripped apart in ways that made them useless. Read the full article here.

While I still condemn purchasing animal products such as fur or leather, I do support H&M iCollect program wholeheartedly. This is a great direction that the company is going in (even if it is only for PR reasons) and hopefully other fashion giants will follow.

Hope you enjoy your [sustainable & eco friendly] shopping!

XOXO,
MissEcoChic